WINES & SPIRITS

Brief: 

1 - Promote the brands in B2C and B2B. 

2- Highlight the French “Know-How”

Target: 

Urban, young professionals, 25-40  years old

Campaign:

Official Partner of Apéros Frenchies afterwork

Idea:

Associate the brands with various AF afterworks to anchor the image of “French chic”

Publicize the brand's phare cocktail by offering complimentary drinks during the Afterworks