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Brief::
Publicize and promote the O.Y. finance and wealth management consulting business
Target Market:
Urban, active youths between 30-40 year-old working in a high-professional society in France
Campaign:
Associate the O.Y brand with AF afterworks in young, trendy locations in Paris
Redefining the image of wealth management and financial advisors by modeling a trendy, young approach that is close to the customer.
Online quiz and complimentary drinks offered by O.Y Conseil during the Afterworks
Contest online