FASHION / PRET-A-PORTER


Brief:

- Announce the openings of Tara Jarmon boutiques in Germany

- Unveil the new brand positioning of TJ which targets a young, dynamic market 


Target Market

Active women, 25 to 35 years old, living in Germany,  Middle +/  Upper class


Campaign:

Events held in the 3 Tara Jarmon boutiques in Germany with macarons, fun cocktails, and special events in each boutique


Collaboration with Apéros Frenchies afterwork to introduce / present Tara Jarmon to the AF community and announce openings of the boutiques in Germany

Promotional codes offered to drive clients into the boutiques.