FASHION / PRET-A-PORTER

Brief:

- Announce the openings of Tara Jarmon boutiques in Germany

- Unveil the new brand positioning of TJ which targets a young, dynamic market 

Target Market: 

Active women, 25 to 35 years old, living in Germany,  Middle +/  Upper class

Campaign:

Events held in the 3 Tara Jarmon boutiques in Germany with macarons, fun cocktails, and special events in each boutique

Collaboration with Apéros Frenchies afterwork to introduce / present Tara Jarmon to the AF community and announce openings of the boutiques in Germany

Promotional codes offered to drive clients into the boutiques.