- Announce the openings of Tara Jarmon boutiques in Germany
- Unveil the new brand positioning of TJ which targets a young, dynamic market
Active women, 25 to 35 years old, living in Germany, Middle +/ Upper class
Events held in the 3 Tara Jarmon boutiques in Germany with macarons, fun cocktails, and special events in each boutique
Collaboration with Apéros Frenchies afterwork to introduce / present Tara Jarmon to the AF community and announce openings of the boutiques in Germany
Promotional codes offered to drive clients into the boutiques.