HOTELS & RESTAURANTS

Brief:  (Sofitel)

1- Associate the bars & restaurants with a high end french image

2- Promote the restaurant, and attract clients 

Target:

Middle +/ upper class people living or traveling in the city who enjoy French cuisine.  

Campaign:

Two traditional French events, “Fête de la Musique” and “the 14th of July”, organized on the terrace of the restaurant with invitations sent to the AF community resulting in over 600 participants. The events included live music + DJ, a photobooth, and giveaways to promote other French brands. 

Theme : 

Live life the French way!

Other main partners: