.png)
Brief:
1 - Promote the brands in B2C and B2B.
2- Highlight the French “Know-How”
Target:
Urban, young professionals, 25-40 years old
Campaign:
Official Partner of Apéros Frenchies afterwork
Idea:
Associate the brands with various AF afterworks to anchor the image of “French chic”
Publicize the brand's phare cocktail by offering complimentary drinks during the Afterworks