INSURANCE : APRIL

Brief:

1- Discover and revitalize APRIL, an international health and insurance brand

Target:: 

Active youths, 25-40  years old, middle +/ upper class, working in Germany / UK / France

Campaign:

Associate the insurance brand with AF afterworks in trendy locations in Munich, London and Paris

Breaking the stereotype of a "cold" insurance company without contact with the customer.

Create a rapport between the customers and insurance brand in a "trendy" setting