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Brief:
- Discover and promote the Ligne Roset brand and boutique
- Highlight the French “Know-How”
Target:
Middle +/ upper class professionals, 30 to 40 years old, living in Frankfurt
Campaign:
Events for young and active parents held in the Ligne Roset boutique
An official partner of Apéros Frenchies during the Sofitel event
Theme :
Live life the French way!
Idea:
Associate Ligne Roset with French high-end lifestyle and events