TRAVEL - WELLNESS: CLUB MED

Brief: 

1- Associate the brand Club Med with a young, French, high-end image

2- Promote the Club Med resorts to a niche clientele

Target: 

Young parents, 30 to 40 years old, living in Frankfurt, middle + / upper class 

Campaign:

Kid-friendly  events held for young parents in an eco-friendly, trendy  bedding store. and baby-sitters on site. 

Theme : Feel at home

Idea: Recreate the decoration as well as the cozy ambiance of being “at home” to associate the brand with a relaxed, family environment .

Special discount codes and goodies available,  as well as a chance to win a trip