1- Associate the brand Club Med with a young, French, high-end image
2- Promote the Club Med resorts to a niche clientele
Young parents, 30 to 40 years old, living in Frankfurt, middle + / upper class
Kid-friendly events held for young parents in an eco-friendly, trendy bedding store. and baby-sitters on site.
Theme : Feel at home
Idea: Recreate the decoration as well as the cozy ambiance of being “at home” to associate the brand with a relaxed, family environment .
Special discount codes and goodies available, as well as a chance to win a trip